When Should I Start Using Anti-Aging Products?

We used to think anti-aging products belonged on the vanities of women past a certain age—post-40, post-baby, post-something. But in today’s world of proactive beauty and science-led skincare, that question—when should I start using anti-aging products? – has a bold new answer: sooner, selectively, and with sophistication.

Enter The Serum by Lazzaretto.

A modern marvel in a minimalist bottle, The Serum isn’t about reversing time. It’s about fortifying skin early, supporting it through the slow, subtle changes that begin as early as your mid-20s—and showing visible results through every decade beyond.

Because aging isn’t a sudden shift. It’s a whisper. Collagen begins to decline. Cell turnover slows. Environmental damage quietly accumulates. And before fine lines ever appear, your skin is already changing. The smartest women—those who pair silk pillowcases with cold-pressed serums—know that prevention is the new luxury.

So if you’re asking when to start, the real question is: what are you waiting for?

Lazzaretto’s The Serum was created exactly for this moment—the in-between. When your skin still glows, but your standards are higher. When you crave ingredients that do more, in fewer steps.

Let’s talk formulation. At the heart of The Serum is Niacinamide, the ultimate multi-corrector that evens tone, minimizes pores, and strengthens the skin barrier. Paired with Bakuchiol, nature’s answer to retinol, you get collagen-boosting power without the irritation—a dream for first-time users and lifelong purists alike.

Then there’s the subtle presence of Calendula and Rosemary extracts works in the background, calming and protecting your skin from stress and pollutants, while refining texture over time.

Together, these ingredients don’t just treat signs of aging—they delay them. With intention. With elegance.

So whether you’re 27 or 47, The Serum meets you where you are. It layers beautifully under makeup, plays well with your other skincare, and gives your complexion that coveted, camera-soft finish—glassy, even, alive.

Because anti-aging isn’t about turning back time. It’s about owning your skin’s future. And the best time to begin? Right now.

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